As unsexy and low-tech as it may sound, the telephone is one of the best branding devices out there. Tony Hsieh, Zappos.

If you work in contact center or call center, there is one thing that you should care most. It is customer satisfaction and possible ways of improving it.

Today, I have heard two facts about Facebook. One is below:

And the other is this – average american kid spends about 55 hours looking at the screen, and 30 of them looking into facebook.

What these two facts are so different? In my opinion, facebook does a great job, and it seems that they simply cannot handle all the stuff going behind. And I think that there is one simple fact about customer satisfaction – you can’t earn a trust in one day, but you can blow it away in easy one step, so you have to be very careful when we you make the decisions about your customer care. It should be the best in the market or someone make it better an get all your users.

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