As unsexy and low-tech as it may sound, the telephone is one of the best branding devices out there. Tony Hsieh, Zappos.

If you read daily news about technology, probably you have heard about iPhone 4 trouble with antenna. I don’t really like all Apple products, but when it comes to customer service and satisfaction you cannot ignore them.

I believe that they work really hard to develop products that turns the whole market upside. It was amazing, that they didn’t failed such amount of time. And you know what? They really understands how to handle failure.

What happens when some hacker finds security exploit in Microsoft Windows? Nobody talks about that (excluding angry users and bloggers) and after sometime you got patch for your problem. They loose their opportunity.

I respect that Apple have done a press release and said what they think and what they going to do.  It is not usual that CEO stands out and clearly explains all the the situation.

If you live in Europe, you know that such behavior of big company CEO is impossible, but can you show me any other mobile phones company, which have sold 3 million phones in 3 weeks?

p.s. take a look at http://events.apple.com.edgesuite.net/100716iab73asc/event/index.html

Share with friends:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Yahoo! Bookmarks
0 COMMENTS
Leave a reply