In our small country it is very popular to outsource public relations service. Small country, small companies and it is really very expensive to have local people knowing the company and the product.
Same thing happens in customer service, a lot of companies outsource their call center, because taking care of their customers is not their primary business. Even worse, I see people spending hundreds of dollars installing new call center and they use it as simple as excel file with outgoing calls.
The good thing is that I also get in touch with people, who makes things different – they treat customer service as opportunity to get customers for a life.
Stop thinking that customer service needs to be cheapest as possible and that maybe one of the smartest investments during recession.
btw, would you like to work here? does the workplace photo gives us a feeling that they are doing their best?
