As unsexy and low-tech as it may sound, the telephone is one of the best branding devices out there. Tony Hsieh, Zappos.

First months of new year is always interesting, because various companies announces last year results and we can make some smart decisions about that. During last year, a lot of bloggers analyzed mobile phones market on their blogs – it was interesting to find the answer, if Apple could beat Nokia?So, when we look at last year mobile handset market, we see that Nokia owns 38% market share with 432 million handsets sold. It’s about 17 times less than Apple made – 2.2% market share and 25 million handsets.

Really, I don’t think that these numbers are important. The important thing is that Apple changed mobile handset market completely. They made touchscreen display usable, they made mobile applications market working and they announced iPhone 3G and iPhone 3GS, which are a lot better than iPhone ver. 1. It will take time to understand other mistakes they made, iPhone doesn’t have reasonable price, it can be free – it is  a platform for various software applications you are glad to pay for.

I have even called local mobile provider call center to order iPhone 3GS, to make Apple numbers a little bit better and I was suprised – they don’t have an iPhone 3GS on stock, although it costs 1200 EUR. Can you image that?

funny-apple

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